.jpg)
Karakoram - Mountain Brand Identity
Skills
Introduction
Karakoram is a hypothetical brand concept inspired by the majestic mountain range that spans Pakistan, India, and China. This comprehensive brand identity project explores how adventure and outdoor brands can connect with their audience through powerful visual storytelling, authentic design language, and cohesive brand experiences across multiple touchpoints—from logo design to merchandise and digital platforms.
Conclusion
The Karakoram brand identity project demonstrates how thoughtful design can capture the essence of adventure and exploration while maintaining consistency across diverse applications. From the initial logo concept to merchandise design and digital interfaces, every element works together to create a cohesive brand experiencethat resonates with outdoor enthusiasts and adventure seekers. This hypothetical project showcases the power of strategic visual storytelling in building memorable brand identities.
Other Projects
Explore more of my work showcasing different design approaches and technical solutions
.gif)